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Rabu, 19 Juli 2017

The Big Lie and Pharmaceutical Marketing


Joseph Goebbels

The “big lie” is a propaganda technique in which a falsehood is repeated so often and in so many different ways that people come to believe that it is true.  The term is generally credited to master Nazi propagandist Joseph Goebbels.  According to Wikipedia, he wrote the following paragraph in an article dated 12 January 1941, 16 years after Hitler's first use of the phrase "big lie,"titled "Aus Churchills Lügenfabrik" and translated "From Churchill’s Lie Factory." It was published in Die Zeit ohne Beispiel.

The essential English leadership secret does not depend on particular intelligence. Rather, it depends on a remarkably stupid thick-headedness. The English follow the principle that when one lies, one should lie big, and stick to it. They keep up their lies, even at the risk of looking ridiculous.

The technique has become commonplace in all sorts of marketing and is particularly rampant in Pharmaceutical Company marketing.  It is part and parcel of the process of turning facts that have never been established into established facts, as I wrote about in my post of January 31, 2012.

I of course need to make the following disclaimer for any reader who is logic-challenged:  Just because someone uses a propaganda technique invented by the Nazis does not make them a Nazi. I am not calling anyone in the pharmaceutical industry a Nazi, so don’t write me a letter.

I have already done several posts on how drug companies have turned irritability, temper tantrums, affective reactivity and other very normal behaviors and emotions in children into symptoms of mania (or ADHD, or both).  In this post I will add one more, to show how often this nonsense is repeated over and over again in poorly designed and misleading journal articles, complete with plausible deniability, and then reported uncritically in the medical press.

One way to propagate a lie about the effectiveness of pharmaceuticals is through the publication of studies in which subjects fill out self-report tests or are subjected to symptom rating scales based on their immediate presentation at the time they are seen. The results of symptom ratings scales are tabulated uncritically and produced in a journal article-  as if the results of the tests prove something.  I discussed some of the issues involved in symptom rating scales in my previous posts, Counting Symptoms That Don't Count, and A Stupid Study and an Even Stupider Headline.

A journal article called Age Group Differences in Bipolar Mania by Safer, Zito, and Safer was published online in the journal Comprehensive Psychiatry on June 12, 2012.  As reflected in the title of the journal article, the psychiatric press dutifully but incorrectly wrote that the conclusion of the article was that symptoms of bipolar are different in children and adolescents with mania than they are in adults.   

The study seemed to say that aggression, irritability and motor activity were more prominent symptoms in pre-teens than teens.  Adolescents had more aggression and irritability than adults, while adults showed more grandiosity and hypersexuality.  Proof positive that the symptoms said to be more common in teens and pre-teens were actually symptoms of bipolar disorder?  

If you only read the news reports or superficially glossed over the abstract of the actual article, you might think so.

Yet in actuality this was yet another repetition of the same old big lie technique.  Looking at the abstract of the article more closely, the conclusion was a little different: that the results of a symptom rating instrument, the Young Rating Mania Scale (YMRS), showed this, not a complete and comprehensive diagnostic evaluation of the subjects in question: "In age-grouped YMRS item assessments of bipolar mania, anger dyscontrol was most prominent for youth, whereas disordered thought content was paramount for adults." 


Notice how the authors cannot be accused of lying, since this is in fact what their study actually showed.  The "take home message," however, is that this means that these symptoms are in fact valid symptoms of bipolar disorder in kids.


So let's take a closer look at the study and the YMRS.  The study was based on a review of the literature describing several other studies, and the other studies that were chosen for review were "... studies reporting age group differences in total YMRS scores that included individual baseline item scores."  So this study reviewed other studies that used what I will soon show is a highly suspect test. 



Symptom rating instruments like the YMRS are meant for two purposes: 


1. To be screen out patients who for sure do NOT have the diagnosis and make sure that anyone who might have the diagnosis is included for evaluation. In other words, the tests are designed to have a lot of false positives, that is, people who score positively on the test but do not in fact, have the disorder.


The authors of this review clearly know that the YMRS is a screening instrument:  "These outpatient studies required a minimum YMRS total baseline score of 20 for inclusion and achieved total baseline YMRS scores of 28 to 33 indicating at least moderate manic symptoms [20,22,23,25]. In these clinical trials sponsored by industry, trained raters did the YMRS item scoring at baseline. The subjects who met full research criteria for mania were subsequently randomized into placebo and medication treatment groups."


2.  To measure changes in symptoms over time in patients who have already been diagnosed correctly by other means. The other means that are used usually consist of research diagnostic clinical interviews, but we have no way of knowing how well the clinical interviews were done - particularly whether the duration and pervasiveness criteria of the symptoms were applied correctly, since this is frequently not done by drug company shills. 


But even using a symptom rating scale to measure changes in symptoms is frought with difficulty, particularly in the case of the YMRS, which completely ignores the issue of symptom pervasiveness and duration.


The problem with tests that ask patients to rate their own symptoms was described succinctly by one patient, who purportedly said about a psychiatrist who used a self report question as the entire basis for prescribing drugs, "The question is always the same. He asks me, ‘On a scale of 1 to 10, rate your mood.’ I answer, but you know, in 6 hours I might have a different answer.”   


Many of these rating scales uses what is called a Likert Scale.  Likert Scales generally ask a patient or a researcher to rate the severity of a given symptom on a 4 to 7 point scale.  A big issue with Likert Scales in self-report instruments is that when they ask whether a symptom is mild or severe is that they do not indicate the answer to the question, compared to what?  Compared to a patient with a clinical disorder, or compared to the symptoms as they have been experienced by the patients themselves?  When someone is very sad but has never been clinically depressed, he might rate the sadness as severe.  Having perhaps never seen another person with a severe clinical depression, he has no external reference point that would distinguish a normal mood from a highly abnormal mood.


Now for the YMRS. The YMRS asks a clinician to rate the patient's symptom based on what the patient looks like or says at the time of the interview. Let's look at item number 5 on the YMRS scale, irritibility.  The interviewer is asked to rate it on a 5 point scale based on observations during administration of the test.  0 = absent, 1 = subjectively increased, 2 = irritable at times dring the interview, or recent episodes of anger or annoyance on the ward, 3 = frequently irritable during the interview: short, curt throughout, and 4 = hostile, uncooperative, interview impossible.


Notice that there is no requirement than an effort be made to find out why the patient presents with irritability during the interview.  It just assumes that it is due to the underlying mania.  But how long has it been going on?  Just today?  How do we know the patient is not acting irritable because he had been having a really bad day, or because the interviewer was perceived as condescending? We don't.  


Or take item #6, rate and amount of speech.  Manic patients have what we called pressured speech - they talk and talk and no one can get a word in edgewise.  This is present regardless of external circumstances.  If a patient exhibits very fast speech in the YMRS interview, on the other hand, the symptom could conceivably be present because the patient is in a big hurry to leave on that particular day, but characterologically likes to make sure the doctor gets a very precise answer with all its myriad details to any question.  


Without this additional information, the answers to the questions are meaningless!  In children, aggression and irritability have hundreds of potential causes besides their supposedly being symptoms of bipolar disorder.


But the mantra that they are indeed symptoms of bipolar disorder in children is once again subtly repeated.  Over and over and over again: the big lie technique in operation.

Senin, 30 Januari 2017

My Big Fatass BEA Bookbags


Visited BEA 2011 yesterday for work purposes and found the place was lousy with literary agents. I passed one who has my full manuscript, another who holds a partial, another with a query. But could I speak to them? Nay! I did not want to be the wanna-be author going stalky-stalky in the fluorescence of the (horrible) Javits Center, leaping like a sweaty wildcat upon the unwary agent, two huge bags of ARCS and schwag swinging like fatass saddlebags from my shoulders:

"Um, um, um you read my BOOK yet? You got my book! You read it? HAVE YOU READ IT FOR HEAVEN'S SAKE? D'ya like it?! Can I use that table, over there, for my author signing?"

No, that would not be me, but the whole thing was tough. Everyone has nametags! And the agents' tags have a RED strip at the bottom of their badge, so you can spot them and get that little salivary stalking instinct. Also, the place is even lousier with authors than it is with agents, and they are published. People wait in line to get their signatures. This breeds jealousy, and jealousy hurts.

However, I am gulping down my jealousy to link to some new titles I received ARCs for and of which I heard much buzz/praise. I didn't get copies of everything I saw, because I couldn't carry any more with me. I found myself longing for an eReader, because the fatass bookbags I have mentioned knocked over some old and infirm people as I trudged to the subway after the event.

When She Woke, By Hillary Jordan (Algonquin Books)

(Note: This is the only book I have actually started reading of my new batch, and therefore it's at the top of my list.) I read Mudbound and loved it. So when I heard this new book was out, I darted right over to the Algonquin booth and pleaded for a copy. From page one, this book is intense and terrifying. A cross between The Hunger Games, The Handmaid's Tale, and The Scarlet Letter, When She Woke opens with protagonist Hannah Payne awakening to find her skin, from head to toe, dyed a vivid red through a process called "chroming." She is a felon, convicted of murdering her unborn child, in a futuristic world where church and state are dangerously blurred. For thirty days, her imprisonment will be televised. Then she'll be released into the world, where an even more painful imprisonment will begin. I'll probably be up all night tonight reading this.

Bedbugs, By Ben H. Winters (Quirk Books 9/6/11)
From the author of Sense and Sensibility and Sea Monsters. Everyone is terrified of bedbugs, so writing an "understated horror" novel about this topic is a stroke of brilliance. When I brought out the book and showed it to a few friends, they shuddered. One almost screamed, and said she stays up at night searching for bedbugs. In the book, a "perfect couple" in search of a dream brownstone in Brooklyn Heights find something more sinister: The bedbug problem from hell! My skin crawls at the prospect, although bedbugs are not one of my major phobias. They soon will be.


Why We Broke Up, By Daniel Handler (Little, Brown 1/12)
Follows the story of how Min and Ed "met at a party, saw a movie, followed an old woman, shared a hotel room, and broke each other's hearts." The book came with a postcard on which readers can write in "We broke up because..." and mail it in to the publisher. At the show, there were many such postcards tacked on a board with amusing and heartbreaking reasons for the end of romance. My favorite: "Because he was an ass."

And here are several more than sounded incredibly good but I don't have time to write about in detail. Someone has written about them on Amazon already. You can read it all there. And even order the books should you so desire. Enjoy!



The Language of Flowers, By Vanessa Diffenbaugh (8/23/11)
Victoria has spent her childhood in the foster care system; her only connection to the world is through the world of flowers and their meanings.

Wildwood, by Colin Meloy (8/30/11)
Someone called this "The American Chronicles of Narnia." An adventure into the Impassable Wilderness, a tangled and magical forest in the middle of Portland.


Daughter of Smoke and Bone, by Laini Taylor (9/27/11)
A YA "Girl With the Dragon Tattoo" with a mysterious and unique blue-haired MC.

Carrier of the Mark, by Leigh Fallon (10/11)
Megan moves to Ireland, meets hot boy, discovers she has power over one of the four elements.

Au Revoir, Crazy European Chick, by Joe Schreiber (10/11)
Average high school guy spends a wild prom night with geeky Lithuanian exchange student—who is really an international assassin!


The Unbecoming of Mara Dyer, by Michelle Hodkin (9/11)
Mara wakes up in a hospital with no memory of how she got there. Then she starts to see things, and people start dying. Editor cites an incredible "big surprise twist" ending.

Down the Mysterly River, by Bill Willingham (9/13/11)
A boy and three animals in a very bad forest.



Sabtu, 21 Januari 2017

Big Test


Hi All,

I may have recently mentioned I have a train journey dwindling in the near/distant future.
Its across the country, on my own so Im quite scared If Im honest!
I really want to do it as it will mean the world to my partner and although hes been really supportive I feel like panic has been the third person in our relationship. Id really like to do this and show him how much I appreciate all of the help and love he's given me to help me over the past year.
My plan is to do more things on my own up until then - My thinking is that this will gear me up for the 'Big Tamale' I really should stop using metaphors to make it seem even more overwhelming :(!

I may also use something I found quite helpful once which is 'Bach Rescue Remedy' Or test out a few herbal 'calmy calmy' supplements in the run up - If i do Ill let you know how i get on!

I knowww - If ive become so independant why do I need herbal remedies to take the edge off - This is the first journey Ive done solo in my life over 300 miles. I think Ill need something a little extra for my first go!

 Either way Im getting on the 'Express' Train which means theres no stops but the journey is quicker.

My plan is to post the whole journey so you see everything from my eyes.

Ill keep you posted! 



“Expert” Doctors Who Shill for Big Pharma Get Greedier





In several posts on my Family Dysfunction and Mental Health Blog (8/7/12, 6/19/12, 3/6/12, 2/21/12,  1/31/12, 10/19/11, 8/31/11), I describe in detail the propaganda and truth-twisting techniques used by the “expert” doctors who shill for Big Pharma (referred to by Pharma as key opinion leaders). They use these techniques in order to sell high-priced, brand-name drugs when cheaper drugs would be just as effective, and, in many cases, psychotherapy would be even more effective. 

In a sense, many of the shills (though certainly not all - some really don’t realize how much they themselves have been influenced) are willing to sell out the well-being of psychiatric patients for money. So the fact that their greed is now being used against Big Pharma in Australia, and most likely everywhere else as well, should not come as much of a surprise.  When it’s done to Pharma instead of for them, the drug companies then squeal like little piggies.

Irony, thy name is Pharma.

Thanks to Ken Harvey, a colleague in Healthy Skepticism, for a heads up on the following story:

Megan Reynolds (http://www.6minutes.com.au/news/latest-news/transparency-will-expose-demanding-doctors) a journalist for the Australian website 6minutes, (a daily pdf newsletter sent to Australian GPs and other healthcare professionals)reported the following on October 2, 2012:

“Demanding doctors with ‘unreasonable’ expectations are driving up the costs of medical educational events, a Pharma industry insider says.

In a submission to the ACCC (Australian Competition and Consumer Commission) the next update to the Medicines Australia's Code of Conduct, an anonymous 'player in the pharmaceutical industry  ‘supports full disclosure of sponsorship payments as he says under the current system of self-regulation, ‘Key Opinion Leader’ doctors are coercing Pharma companies into contravening the Code.

The 'insider' says some doctors demand $1-2k or more for a brief talk based on company-provided slides, in addition to business class airfares of up to $15,000.

Key Opinion Leaders also enjoy holidays as extensions of their conferences, and sometimes never turn up to meetings they are sponsored to attend, as they are 'probably off motoring around Europe somewhere!' he claims.

But companies are reluctant to complain about such demands for fear of alienating doctors of influence, who they claim often pit companies against each other in bidding wars for their services.

‘The Code needs to be stronger to help companies deal with these situations and know that any company that does not do the same thing will be exposed. Until that happens everyone is afraid to be the odd ones out,’ he writes.

He urges the AMA to set industry honorarium fee rates to stop bidding wars, and limiting doctors to just one sponsored event per company. He adds that most doctors as well as the public would be shocked by the amount of ‘paid comment’ to be revealed by transparency.”

Drug companies demanding transparency.  Now there’s a switch!